Hi! I’m Zhi Ying.

As a graphic designer, I feel that the boundaries of design specialisations have blurred, making it a challenging but exciting time for us right now.

I believe that design is only a subset of something bigger, and that when combined with other fields such as science and technology, design has the power to impact society. As Victor Papanek wrote, “The only important thing about design is how it relates to people.” When people look beyond the aesthetic function of design, they will see design as a non-linear process that helps shape interactions.

zy-design-venn

I believe we will get there, slowly but surely. Meanwhile, I seek to create purposeful designs, one project at a time.

 

View my portfolio

Visual communicator.

Graphic designer.

Image maker.

Education

BA (Hons) in Graphic Communication
Nanyang Academy of Fine Arts, Singapore
conferred by Loughborough University, UK
(First Class Hons)

Diploma in Visual Communication
Temasek Polytechnic, Singapore

Awards
Shooting Gallery Asia Prize for Best in Subject (Photography) (2010)

Crowbar Awards – Silver for Experimental/Conceptual Photography (2009)

Crowbar Awards – Finalist for Narrative Photography (2009)

Director’s List, Temasek Polytechnic Design School (AY2007/08)

Professional Development

Master Class in Designing Interactions
(Retail and Food Services)
Organised by DesignSingapore Council,
facilitated by Copenhagen Institute of Design (CIID)